Consumer Decision Making in Online Shopping Environments
نویسندگان
چکیده
from Macromedia Inc., as well as grants from Telus Communications Inc. and the University of Alberta through its Social Science Research Program. The authors thank Terry Elrod for his valuable assistance, V. J. Carey for making available his S-Plus function for fitting GEE models, Barry Ard for his programming assistance, and Adam Finn, Julie Irwin, as well as the Editor, the Area Editor, and two anonymous Marketing Science reviewers for their insightful comments. Correspondence should be addressed to the first author. Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids
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Barriers and Crucial factors affecting Iranian consumer mind during online shopping
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